DWOMM, commonly known as word-of-mouth marketing, is important and essential for any business striving to thrive in the digital realm. According to a study by BrightLocal, 87% of consumers read online reviews for local businesses in 2020, a significant increase from 81% in 2019. Furthermore, 79% of consumers place as much trust in online reviews as they do in personal recommendations from friends or family.
Implementing effective mouth advertising and strategic mouth marketing approaches can significantly influence how consumers perceive and engage with a business, fostering trust and amplifying its reach in the online marketplace.
Some examples of successful DWOMM campaigns are:
- Dropbox: The cloud storage service used a referral program that rewarded the referrer and the referee with extra storage space for signing up. This resulted in a 60% increase in signups and a viral growth of its user base.
- Airbnb: The online marketplace for short-term rentals uses a combination of social media, email marketing, and influencer marketing to encourage its hosts and guests to share their stories and experiences with Airbnb. This helped to create a sense of community and trust among its users and attract new customers.
- Netflix: The streaming service used a clever strategy of creating original and exclusive content that generated a lot of buzz and hype online. It also encouraged its viewers to share their opinions and reactions on social media using hashtags and memes. This created a lot of organic DWOMM and increased its brand awareness and loyalty.
Types and Channels of DWOMM
Implementing mouth marketing strategies can significantly amplify your brand's online presence. Encouraging user-generated content is a powerful way to leverage customer experiences and endorsements, fostering authentic recommendations that spread organically across various online channels. These strategies not only harness the enthusiasm of satisfied customers but also cultivate a community-driven approach to brand promotion, influencing a wider audience through genuine and compelling content users share. Some of the most common ones are:
- Online reviews: Customer feedback can be found on platforms such as Google My Business, Yelp, TripAdvisor, Amazon, etc., where they evaluate your product or service based on quality, value, satisfaction, and more.
- Social media: Social media platforms like Facebook, Twitter, Instagram, LinkedIn, etc., allow customers to share opinions, experiences, and media related to your brand. These platforms facilitate interaction among customers and with your brand through likes, comments, and shares.
- Blogs: Blogs serve as avenues for customers to publish articles, stories, or guides related to your brand, often linking to your website or social media for increased engagement.
- Forums: Forums provide online communities where customers discuss brand-related topics, seeking advice, recommendations, and solutions.
- Influencers: Influencers, whether celebrities, experts, bloggers, vloggers, or podcasters, possess significant credibility and a substantial following in your industry. Collaboration with these individuals involves them authentically promoting your brand to their audience.
How to Create and Implement a DWOMM Strategy
A successful DWOMM (Digital Word of word-of-mouth marketing) strategy hinges on leveraging user-generated content and customer reviews effectively. User-generated content, such as social media posts, testimonials, and videos, is a powerful tool for engaging audiences authentically. Incorporating customer reviews into the strategy adds credibility and builds trust among potential customers.
To create and implement a successful DWOMM strategy, you need to follow these steps:
Define Your Goals and Objectives
The primary purpose of the DWOMM (Digital Word of Mouth Marketing) campaign is to elevate brand awareness, drive increased traffic to the website, and ultimately catalyze conversions. Using digital word-of-mouth marketing strategies, we aim to establish our brand as a compelling and engaging entity that attracts potential customers. The success metrics involve a 30% surge in website traffic over the upcoming six months, leading to a 20% increase in lead generation, consequently resulting in a 15% growth in conversions.
Identify Your Target Audience
Defining the target audience is a pivotal aspect of our strategy. We aim to grasp the preferences and requirements of our customer base by conducting thorough market research and collecting feedback from real customers. This understanding is crucial for tailoring our products and services to meet their demands better. Building meaningful experiences that resonate with real customers is our focus, as it fosters long-term relationships and loyalty.
Choose the Right Platforms and Channels
Upon conducting extensive research, we've identified key platforms and channels that align with our DWOMM campaign. Social media platforms like Facebook, Twitter, and Instagram stand out due to their high user engagement and sharing capabilities. These platforms will enable direct connection with our audience, encouraging discussions and organic word-of-mouth promotion.
Create Valuable Content
Creating valuable content is pivotal for the success of the DWOMM (Digital Word of Mouth Marketing) campaign. Crafting material that provides positive experiences, be it through useful information, engaging entertainment, or authentic storytelling, is crucial to connect with diverse demographics effectively. Optimizing content for Search Engine Optimization (SEO) and Social Media Optimization (SMO) not only enhances visibility but also ensures that these positive experiences reach and engage a broader audience, thereby amplifying the brand's influence.
Engage with Your Audience
A two-way communication approach is essential in DWOMM. Engaging with the audience and actively listening to their opinions and experiences builds trust and a sense of belonging within our social network. This fosters a positive environment for meaningful engagement and customer satisfaction.
Test and Measure Your Results
Evaluation of the DWOMM campaign's performance reveals the significant contribution of loyal customers to its success. Google Analytics data showcased that loyal customers generated a substantial portion of the traffic with a high rate of conversions, indicating their active engagement and alignment with the campaign's messaging. Their consistent interaction demonstrated through increased retention rates and positive sentiment, was also notable across social media platforms.
Conclusion
DWOMM (Digital Word of Mouth Marketing) presents an impactful pathway for propelling your business within the digital realm. By leveraging this approach, you can fortify trust and credibility and foster customer loyalty while amplifying sales and conversions. Yet, unlocking these benefits necessitates meticulous planning, precise execution, and thorough assessment. Crafting and deploying a DWOMM strategy that harmonizes with your business objectives and caters to customer requirements is vital. We can help you with:
- Content creation and optimization
- Platform and channel selection
- Influencer marketing
- Audience engagement
- Performance measurement
- Strategy optimization
We have helped many businesses across various industries achieve their DWOMM goals and grow their online presence and reputation. You can check out some of our case studies and testimonials on our website. Don’t miss this opportunity to take your business to the next level with DWOMM (Digital Word of Mouth Marketing). Contact us today for a free consultation and quote. We look forward to hearing from you soon.
